Simon_Förstemann_FORMM_FLSK_Founder

5/5

Simon Förstemann

marketing Specialist

14 years experience

7 Startups launched.
Millions in revenue generated...

"Simon is an entrepreneurial and business-development-driven professional who combines strategic vision, creative thinking, and a strong sense of partnership. Throughout his career, he has launched and scaled ventures across creative industries, brand innovation, and commercial collaborations, consistently demonstrating a rare ability to turn ideas into tangible business success. What sets Simon apart is his talent for transforming concepts into solutions that truly resonate with customers. From shaping a brand’s narrative to orchestrating market launches, he builds cohesive ecosystems and aligns diverse stakeholders around a clear and compelling vision. His approach balances creativity with commercial acumen, ensuring that innovation always translates into measurable impact. Simon is also an inspiring leader — someone who motivates teams, fosters collaboration, and drives excellence through trust and accountability. His record of building successful ventures, establishing meaningful partnerships, and advancing brand relevance reflects both his ambition and his ability to execute with precision. In every project, Simon brings energy, foresight, and integrity. He thrives in dynamic environments where creativity meets strategy, and continues to make a lasting impact in the world of business development and creative innovation."
Quote

Track Record and Milestones

Simon Förstemann is an expert in strategic marketing and brand management. He designs and oversees impactful marketing campaigns, particularly for companies in phases of growth and transformation. His core focus lies in digital brand positioning, data-driven marketing, and targeted customer acquisition. Mr. Förstemann’s clients – ranging from innovative start-ups to established corporations – particularly value his expertise in highly competitive markets and in developing sustainable brand strategies.

Launch of multiple FLSK color collections across the entire product range – aligned with design trends and target audience preferences. The launch was supported by a modern, multichannel communication campaign with strong brand recognition. This not only enhanced the brand’s aesthetic but also significantly boosted sales performance.

Strategic spin-off of Velvetier as an independent D2C brand in the pet market. The goal was to create a distinct brand identity separate from the existing portfolio and to scale specifically via social commerce and Amazon. The result: a focused brand presence with strong recognition and significant growth potential.

Strategic scaling of the FLSK brand – nationally and internationally. Through data-driven performance marketing, targeted brand communication, and the expansion of new sales channels, online growth was significantly accelerated (>150%). As a result, FLSK established itself as a key player in the premium drinkware segment.

Complete brand rebranding for AI giant Titanom – from strategic repositioning and visual design to tone of voice. The goal was to make complexity accessible and to combine technological advancement with emotional brand engagement. The result: a forward-looking brand presence that builds trust and makes innovation tangible.

Concept development, product design, and successful market launch of several new FLSK products within one year. From the initial idea to the final launch, the entire development process was strategically and creatively guided. The result: strong product expansions that have sustainably strengthened the brand, product portfolio, and revenue.

Assumed the role of Marketing Director, authorized signatory, and team lead at FLSK – responsible for brand strategy, campaign management, and growth. Built and led an interdisciplinary marketing team to effectively achieve both brand and performance objectives. A key contribution to positioning FLSK as a leading lifestyle brand in the premium segment.

Consulting for NOW GmbH in the development of a digital sustainability concept. The goal was to present complex topics around sustainable mobility in a clear, interactive, and user-centric way. The result: a digital solution that creates transparency and makes sustainable innovation tangible.

Concept and branding of the first autonomous shuttle buses at Lake Constance, launched as part of the State Garden Show. A holistic brand and communication concept was developed to make the technology tangible and accessible. An innovative mobility project with flagship character, showcasing forward-thinking brand communication in public spaces.

Long-term advisory support for numerous FLSK campaigns and product launches. From the creative concept to execution, brand communication was strategically co-developed. The result: multiple high-impact launches and attention-grabbing campaigns that further solidified FLSK’s position as a premium brand.

Founder of Velvetier.de – a premium dog brand focused on Amazon D2C and social media commerce. The brand combines stylish design with high product quality and emotional customer engagement. Through targeted content strategies and performance marketing, Velvetier was successfully positioned in the digital pet supplies market. A best-practice example of brand-centric e-commerce.

Successful sale of Ainoha following strategic brand development in the highly regulated CBD market. From founding to exit, the brand was strategically positioned, scaled, and established as a trusted quality brand. A further testament to effective brand building with a clear focus on growth and market potential.

Onboarding of the Federal Ministry of Transport and Digital Infrastructure (BMVI) as a client – a significant milestone for the agency. The focus: communication solutions with societal relevance and broad reach. A strong signal of trust in strategic expertise and high-level creative execution.

Strategic brand consulting for the founding and market launch of Lichtgrün Cosmetics – developed in close collaboration with the founder. From positioning to go-to-market strategy, the brand was supported holistically. Today, Lichtgrün is successfully listed with EDEKA, Budni, and Manufaktum – a strong proof point for thoughtful brand development with retail relevance.

Rebranding of internal communications at Continental AG – with the goal of making complex content accessible, engaging, and visually contemporary. A new communication architecture was developed, including tone of voice, design system, and content guidelines. The result: greater clarity, stronger employee identification, and a modern internal brand world that reaches and activates the workforce.

Founding consultancy and strategic launch support for the brand Liofpy – from initial concept to market-ready positioning. The focus was on brand development, target group refinement, and the creation of a clear sales and communication strategy. The result: a solid foundation for a successful market entry and sustainable growth.

Acquisition of the first major agency clients – including Continental AG. A milestone for FORMM and a strong signal of trust in strategic brand work. Entering into partnerships with globally operating companies highlights the agency’s high standards and professional excellence.

Own brands and ventures were successfully integrated into FORMM – serving as an incubator and growth driver under one roof. This has created a dynamic ecosystem of strategy, creativity, and performance. Synergies are purposefully leveraged to scale brands efficiently.

Founder of FORMM in Berlin – an agency for strategic marketing, branding, and scalable communication. FORMM combines creative excellence with data-driven performance. The goal: to build brands that are not only seen but felt. A modern setup for growth with substance.

Sale of Vitastik following successful brand development and international scaling. Within a short period, the brand grew from a startup into a multi-million-dollar company. The exit marked the successful completion of a remarkable growth journey – from founding to acquisition.

Co-founder of Ainoha.com – an innovative startup in the CBD market. Simon Förstemann developed the brand, product universe, and go-to-market strategy from the ground up. Ainoha stands for quality, trust, and a modern approach in the health & wellness segment. Another milestone in successful brand building within a dynamic growth market.

Designed the first FLSK bottle – laying the foundation for the brand’s later success. With a clear focus on aesthetics, functionality, and brand storytelling, a product was created that set new standards. The FLSK quickly became a cult design object.

Co-founder of FLSK Products GmbH – a premium drinkware brand that redefined functionality and design. Simon Förstemann played a key role in brand development and the strategic market launch. Today, FLSK is one of the most recognized brands in its segment. A strong example of brand-driven growth.

Launch of the first TV campaign on RTL with a strong social media character. The result: a measurable boost in online shop revenue and seamless integration of traditional and digital marketing. A best-case example of performance-driven multichannel marketing.

A pioneer of influencer marketing in Germany: With Vitastik, Simon Förstemann was an early adopter of creator partnerships combined with targeted social media retargeting. The result: explosive growth and maximum brand awareness in record time.

Co-founder of Vitastik – a brand he led to a million-dollar valuation within just one year. Simon Förstemann was responsible for branding, communications, and scaling. A textbook example of viral growth and strategic marketing.

© 2025 FORMM Media & Marketing
Development of a Sustainable Project and Brand Design. At formm.agency, we’ve developed a neuroscience-based approach to branding. We design your brand's visual identity or project using a science-driven approach, ensuring every decision is based on how people truly think and behave.

Contact:  hello@formm.agency
Locations:
Lake of Constance, Barcelona, Berlin & remote

Experience branding engineered for success.

Privacy

Terms

Imprint

flag
stars

Accessibility Toolbar