1. Data Protection at a Glance

General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find the operator’s contact details in the website’s legal notice (Impressum).

How do we collect your data?
Your data is collected in two ways. On the one hand, it is collected when you provide it to us. This can be data you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. This mainly includes technical data (e.g., internet browser, operating system, or the time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. You can contact us at any time at the address provided in the legal notice for this purpose and for further questions about data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

In addition, you have the right to request the restriction of the processing of your personal data under certain circumstances. Details can be found in the privacy policy under “Right to Restriction of Processing.”

Analysis Tools and Third-Party Tools

When visiting this website, your browsing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. The analysis of your browsing behavior is usually anonymous; your browsing behavior cannot be traced back to you.
You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your opt-out options can be found in the following privacy policy.

2. Hosting

External Hosting
This website is hosted by an external service provider (host). Personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.
The use of the host is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online offering in a secure, fast, and efficient manner by a professional provider (Art. 6(1)(f) GDPR).
Our host will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.

3. General Information and Mandatory Information

Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of the data from access by third parties is not possible.

Notice Regarding the Responsible Party
The responsible party for data processing on this website is:

FORMM Media Marketing
Edisonstrasse 63
12459 Berlin
Email: hello@formm.agency

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal email to us is sufficient for this purpose. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, the persons concerned have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability
You have the right to have data that we process based on your consent or in the performance of a contract automatically delivered to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. An encrypted connection can be recognized by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Access, Deletion, and Correction
You have the right to free access to your stored personal data, its origin and recipient, and the purpose of the data processing, and, if necessary, a right to correct or delete this data within the framework of the applicable legal provisions. For this purpose, and for further questions on personal data, you can contact us at any time at the address provided in the legal notice.

Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time at the address provided in the legal notice. The right to restrict processing applies in the following cases:

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• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
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• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
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• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
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• If you have filed an objection under Art. 21(1) GDPR, a balance must be made between your and our interests. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
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If you have restricted the processing of your personal data, this data may only be processed – apart from its storage – with your consent or for asserting, exercising, or defending legal claims or for protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

4. Data Collection on This Website

Cookies
This website uses so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our offering more user-friendly, effective, and secure. Cookies are small text files stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies that are necessary for carrying out the electronic communication process or for providing certain functions you desire (e.g., shopping cart function) are stored based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. Insofar as a corresponding consent was requested (e.g., consent to store cookies), the processing is carried out exclusively based on Art. 6(1)(a) GDPR; the consent can be revoked at any time.
If other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be treated separately in this privacy policy.

Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

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• Browser type and version
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• Operating system used
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• Referrer URL
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• Hostname of the accessing computer
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• Time of the server request
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• IP address
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This data is not combined with other data sources.
The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), provided this was requested.
The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage ceases (e.g., after your request has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Inquiry by Email, Phone, or Fax
If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR) since we have a legitimate interest in the effective processing of inquiries addressed to us.
The data you send us via contact requests remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage ceases (e.g., after your request has been processed). Mandatory legal provisions – especially statutory retention periods – remain unaffected.

5. Analysis Tools and Advertising

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If a corresponding consent was requested (e.g., consent to store cookies), processing is carried out exclusively based on Art. 6(1)(a) GDPR; the consent can be revoked at any time.

IP Anonymization
We have activated the IP anonymization function on this website. As a result, your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to Data Collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set, which prevents the collection of your data during future visits to this website: Disable Google Analytics.
More information on the handling of user data by Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).
Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, for example. Hotjar can also determine how long you have stayed with the mouse pointer on a specific point. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are preferred by website visitors.
Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine where you have canceled your entries in a contact form (so-called conversion funnels).
In addition, direct feedback from website visitors can be obtained with Hotjar. This function serves to improve the website offerings of the website operator.
Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective, and secure. These cookies can be used, in particular, to determine whether this website has been visited with a specific end device or whether the functions of Hotjar have been deactivated for the relevant browser. Hotjar cookies remain on your device until you delete them.
You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
The use of Hotjar and the storage of Hotjar cookies are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If a corresponding consent was requested (e.g., consent to store cookies), processing is carried out exclusively based on Art. 6(1)(a) GDPR; the consent can be revoked at any time.

Disable Hotjar
If you want to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out.
Please note that Hotjar must be deactivated separately for each browser or device.

Further Information
For more information about Hotjar and the data collected, please refer to Hotjar’s privacy policy under the following link: https://www.hotjar.com/privacy.