EN - visual-identity - FORMM - Your Creative Design Agency

We are your creative & design agency.

We create your visual identity based on
our neuroscience sensory map

We design your visual identity based on
science and experience.

You get a visual identity that truly
impacts your business.

Imagine your brand or project’s design, driven not only by the designers preferences or current trends, but also by the science of human behavior.

Dual Process Theory

Our sensory map, based on the Dual Process Theory, guides visual identity design by balancing intuitive and analytical responses, capturing both immediate impact and lasting engagement.

Archetypes

Our sensory map uses archetypes to align intuitive responses with deeper emotional connections, designing visual identities that resonate meaningfully and memorably.

Reward Map

Our sensory map integrates a Reward Map, balancing immediate sensory rewards with lasting satisfaction, ensuring our visual identities feel both engaging and rewarding over time.

Story Brand Elements

Our sensory map incorporates story brand elements to create visual identities that evoke immediate connection while conveying a deeper, memorable narrative.

Discover how we can help

Imagine designing your brand's visual identity or project using insights grounded in neuroscience and human

35%

of Organizations saw 10-20% revenue growth from consistent branding.

50%

of consumers are more likely to buy from brands they recognize.

Discover

We do a evidence-based audit to understand the context

Understand

We understand your companies & brands values

Analyze

We analyze findings based on neuroscience data

Design

We develop a design based on our Neuroscience Sensory Map

Contact

Founder / Art Directress

Fabienne Plangger

Founder / Management

Simon Förstemann

lets's talklet's talk